Authentic Brands Group
Situated in central London, this contemporary workplace combines flexible workspaces, client-facing areas and premium architectural finishes, reflecting Authentic Brands Group’s commitment to innovation and design.
Authentic Brands Group (ABG), a global leader in brand development, marketing and entertainment, has unveiled a new 24,000 sq ft London workspace located near Marble Arch. Designed to support both client engagement and employee wellbeing, the office provides a sophisticated environment that reflects the company’s portfolio of globally recognised brands and commitment to innovation.
Spanning two interconnected buildings, the workspace combines private offices, collaborative community hubs and a contemporary showroom, creating a flexible environment that supports a variety of working styles. The project balances functionality with refined design, delivering a workplace experience that encourages creativity, connection and productivity.
Setting a New Standard for Workplace Design
The design concept centres around creating a hospitality-inspired workplace that feels both welcoming and premium. Drawing influence from the relaxed atmosphere of members’ clubs alongside the clean simplicity of Scandinavian interiors, the space has been carefully curated to provide a calm and inspiring environment.
A neutral material palette forms the foundation of the design, incorporating light timber flooring, marble surfaces and soft-textured finishes throughout. These elements work together to create a sense of warmth and sophistication, elevating the workplace beyond the traditional office environment.
Large open-plan areas encourage collaboration and interaction, while private offices overlooking Hyde Park provide quieter spaces for focused work. The result is a balanced workplace that prioritises both employee experience and operational functionality.
Creating Impact Through Architectural Ceilings
A key feature of the project is the use of Amron Architectural’s AC100 expanded mesh ceiling system, which contributes to the contemporary aesthetic while supporting the overall design vision.
Working closely with Profixed Interiors, Amron supplied and installed the AC100 system featuring Zircon RB10 expanded mesh in a bronze finish. The mesh ceiling introduces texture, depth and visual interest to the interior, helping to define key spaces while maintaining an open and airy feel throughout the workplace.
The lay-in mesh tiles were specifically designed to integrate seamlessly within the suspended ceiling grid system, creating a clean and consistent appearance. To ensure a cohesive finish, both the mesh panels and ceiling grid were colour matched in bronze, reinforcing the premium design language across the workspace.
Supporting a Contemporary Showroom Environment
At the heart of the development is a bespoke showroom space designed to showcase ABG’s innovative approach to brand development and client engagement. Acting as both a presentation space and creative hub, the showroom provides a dynamic environment where ideas can be explored, developed and brought to life.
The expanded mesh ceiling system plays an important role within this setting, enhancing the architectural character of the space while complementing the carefully selected interior finishes. The result is an environment that feels both contemporary and welcoming, creating a memorable experience for visitors and clients alike.
The End Result
ABG’s new London headquarters successfully combines luxury workplace design with practical functionality, creating a space that supports collaboration, creativity and employee wellbeing. Through the integration of premium materials, carefully considered interiors, and Amron’s AC100 expanded mesh ceiling system, the project delivers a sophisticated environment that reflects the company’s global brand presence.
The completed workspace demonstrates how architectural ceiling solutions can contribute to both the visual identity and performance of a modern workplace, helping to create an inspiring destination for employees, clients and visitors while setting a new benchmark for contemporary office design.
